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For retail outlets looking to take the digital bulls by the horns, one of the actions I tend to recommend ‘wholesale’ is to offer free wifi in store. For certain types of outlets, wifi should be considered mandatory. At times, it seems inconceivable not to have wifi (especially for travel and luxury brands). Research from […]

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The beginning of the year is time to take stock of new initiatives and directions. I started with a post on the 3 key words for 2014.  While there is nothing flagrantly new in the items I am promoting as being the top trends for marketing, this year, there is a feeling of “breakout” or […]

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