The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to get there. The idea of mixing politics and business, though, is hardly new. In the […]
Did you notice how Uber has been in the press a lot over the summer? It just seems to be a magnet for media attention. This is partly because of its tendentious ethics, partly because of the huge numbers bandied around ($66B valuation, $1.3B quarterly loss…); but, also because of the sheer exemplary disruptive force […]
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 3 of a 3 part article: The new marketing model (5 Es) and the role a Brand Coach can play in accompanying a company.