Minter Dialogue with Chris Palmedo This interview is with Chris Palmedo, Associate Professor of Marketing, Media and Communications, CUNY (City University of New York) School of Public Health. In this podcast, we discuss the rise and importance of social marketing. Where social marketing is about driving a higher purpose, there is much for business to […]
Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a challenge. Providing a mobile platform is forcing a shift in habits. Creating a local programme means being super […]
The Digital Marketing Dilemma To buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited. Marketing managers are frenetically meeting agencies. HR is trying to find and/or hire digital talent. IT managers are being harrassed for more […]
As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must ask. the same question is rarely asked about ‘standard’ marketing campaigns. If the tools and […]
Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from the marketing that I practiced in my early days. CRM, which could be rebaptized Conversations that are Relevant & Meaningful, are vital for brands. Here’s why!
I caught this interview with Gilles Barbier, founder and CEO of TellMeWhere, while at LeWeb 2010. TellMeWhere (DisMoiOu in France) is one of my favorite apps on my iphone, providing a handy social search when I am out and about in Paris looking for a spot to eat or to find a good baker. TellMeWhere, […]
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.