Getting Engagement From Your Customer – Through the looking glass of GDPR and permission marketing

Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I … Continue reading

Transformation and Inspiration, Up Close with Seth Godin (MDE274)

Seth Godin is a best-selling author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes. In this … Continue reading

Is It Right To Aim For 100%? The Quest(ion) For Perfection

At school (at least in the US), we are taught to aim for 100 out of 100. It seems that grade inflation has made a perfect score far too attainable. It’s a phenomenon that is rife at all higher institutions, including … Continue reading

Money and Meaningfulness – Are They Compatible?

These are interesting days, any way you cut it. Whether it’s the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble bursting, everywhere one looks it seems there is excitement and … Continue reading

Nothing Personal, It’s Business — Why This Is A Dangerous Phrase

Have you ever heard the phrase: Nothing personal, it’s business” The hairs on the back of my neck bristle at the thought. This type of pre-emptive sentence is a barely veiled attempt to temper the blow. It typically accompanies a severe and/or … Continue reading

How Many Podcasts Are There In 2015? The State of the Podcast

There seems to be a lot of evidence that the podcast* (digital audio file that you can download and listen on your preferred device) is booming. Yet, no one is really sure how many podcasts are there currently circulating in the … Continue reading

How To Build a Tribe – How Loyal Are You To Your Customers?

Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In other words, … Continue reading

What’s the link between creating a learning organization and building a great brand?

If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and … Continue reading

What Do Beta Mode And Code Naming Have In Common?

The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that “code” names are supposed to provide, no? Also, under … Continue reading

Time is (not) on our side – Digital Spaghetti

If there is one phrase I hear over and over, it is: “I don’t have the time…I’m super busy.” In conjunction with an ever growing realization of the need for digital education in organizations, I believe there is an even … Continue reading