Podcast

own your territory

In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about his owning, as a brand, the word “practical.” As he says, “as much […]

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nichol bradford transtech

Minter Dialogue with Nichol Bradford Nichol Bradford is an author, gamer, speaker, and CEO & founder of the Willow Group, a leading light in personal transformation and well-being. She’s also Executive Director and co-founder (with Jeffrey Martin) of The Transformative Technology Lab at Sofia University Palo Alto, the world’s first transpersonal university. In this far […]

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Julie Jensen Bennett Precipice Design

Minter Dialogue Episode #263 Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We look at some important questions: What is meaning? How to craft […]

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MarketingProfs

Minter Dialogue Episode #262 Kerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also host of the Marketing Smarts podcast. In this podcast, we discuss some important […]

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