personality

In order to get their ideas through parliament and, more broadly, to survive, politicians need to “market” their ideas. In democracies, they are voted in by their constituents and then need to keep a regular pulse on their stakeholders — those who helped vote them in — all the while managing the rumblings, crises and internal politics on the […]

Read more

Facebook’s sweeping success is, in very large part, because it is a hybrid social media, brokering the gap of personal and professional.  The rules of the social media game privilege ‘personal’ communications; and companies that manage to insert personal-ity into their Facebook presence will certainly garner a more favourable following.  Yet, how does one sign […]

Read more