Paris

Found this drain cover, walking along Boulevard Madeleine in Paris, repainted in the form of a vinyl record. It is certainly not the new advertising platform of choice, but full marks for creativity. I suspect that, if I did a little Google image search, I might find a whole sub-culture of painted manhole covers. Anyone […]

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In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the naughtiness of the crowd. Guests — an ‘in’ crowd of BPs, bloggers and celebrities — were invited to find the location via an augmented reality application on layar. Through a sociological lens, it is certainly taking Volvo down a risqué, non politically correct path… in line with its sex symbol logo. Personally, I think it is a great initiative.

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An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter.  Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name for a hotel, in that it truly […]

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