marketing automation

Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics Algorithms Artificial intelligence Predictive modeling Marketing Automation software (eg. InfusionSoft, HubSpot, Marketo, Pardot…) But how to make […]

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The beginning of the year is time to take stock of new initiatives and directions. I started with a post on the 3 key words for 2014.  While there is nothing flagrantly new in the items I am promoting as being the top trends for marketing, this year, there is a feeling of “breakout” or […]

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