influencers

influencer marketing strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds are being diverted from “traditional” marketing to influencer campaigns and, correspondingly, specific lines are being created […]

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Influencer marketing is definitely becoming a more common topic among marketing teams. It’s still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to the difficult ROI question is typically illusive. There are several strong reasons why influencer marketing is an appropriate addition to […]

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If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids.  {Click to Tweet!}  So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route […]

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Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing.  His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the many social media platforms.  Obama is, by any standard, a digitally savvy leader.  He’s […]

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Whose speed dial list are you on? Bouncing off of Seth Godin’s recent post “Who is on your list” (about always maintaining a list of the “important” people in your network), I was inspired by my very dear Friend, Ann Mincey, to write about lists of friends.  In this post-Facebook era, the notion of “who […]

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