Birthday greetings – How might they evolve?

Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how … Continue reading

The digital marketing mindset: the DM brief and why digital marketing will get more expensive

The right digital marketing mindset is an elusive concept in a world of short-term results.  As companies continue to pour resources into their digital marketing efforts, the pressure is heightening on marketers and agencies to perform.  Briefs — even if … Continue reading