eurostar

Would you not agree that having wifi while you are travelling is beginning to feel more like a requirement than a gift? Being a regular traveller on the Eurostar wifi is important to me. I have forever been one of most vociferous passengers asking for wifi onboard. When wifi arrived onboard a little over a year ago, there […]

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If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an organization around the customer is to consider the customer journey. Crafting the […]

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