Digital Marketing

ann handley marketing profs

Minter Dialogue with Ann Handley Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously […]

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In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting point about digital maturity is that it is an ever-moving target. {Tweet this} What is acceptable today more than likely […]

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