corporate culture

We live in an increasingly transparent world, like it or not. In the wake of the SONY hack attack, I have been ruminating about the request by the company for the media NOT to broadcast the private (and embarrassing) emails. In September, when the Apple iCloud was breached and compromising photos of celebrities were leaked […]

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Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company has not previously achieved before offline and why this should change in the digital space. To what extent are the products and services in the company’s […]

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