Why We Should All Take More Responsibility … Of Our Communications

How much responsibility do you take for your life and its current outcome? Chances are, you like me, have a self-awareness that is not as finely tuned as it needs to be. I certainly know I struggle with it myself! In our … Continue reading

Wifi On The Mend? Eurostar Wifi Heeds The Call!

Would you not agree that having wifi while you are travelling is beginning to feel more like a requirement than a gift? Being a regular traveller on the Eurostar wifi is important to me. I have forever been one of most vociferous passengers … Continue reading

Banking Adverts – Exposing Your Soul Or Making A Point?

I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. I’ve long admired the HSBC … Continue reading

Rules of Engagement – Classic Case of The Shoemaker Wearing Bad Shoes

I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, … Continue reading

9 Reasons Why Your Digital Transformation Won’t Work…

Everywhere you look, companies are knee-deep in some form of digital transformation program. To the extent the subject is high up on the ExCom’s list of priorities, the most likely conclusion is that the company feels that they are late to the … Continue reading

Making sense of your digitally connected world

In this digitally connected world, I often hear about how people feel blindsided by how fast each day goes by. Without having been brought up or schooled on the new digital world, most executives still don’t even know how to type … Continue reading

Birthday greetings – How might they evolve?

Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how … Continue reading

Brand Marketing: What’s the engine for your Locomoso? 59 keywords!

 Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing.  Being social is already a challenge.  Providing a … Continue reading