client centric

Digital marketing budgets  and costs are bound to rise.  As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase.  Demand will push up prices, especially since there is massive convergence around the pinnacle services and platforms (Google, Facebook, YouTube, Twitter, Linkedin…).  So, how does […]

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The product is king! How to spot a company that isn’t customer centric? Product centric companies have a tendency to believe that they are equally customer centric.  The story in the heads of top management goes along the lines of: “Product is King and Customer is Queen.”  They might even say it the other way […]

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“Branding gets personal” is the tagline behind The Myndset. A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. The starting point for “Branding Gets Personal” is an obsession with being client centred. In this post, I discuss how we must evolve the marketing mission past the traditional product-oriented 4P’s to encompass a more engaging and experiential marketing, entitled the 5E’s.

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