chief digital officer

Minter Dialogue Episode #117 — This interview is with Georges-Edouard Dias, my former digital sparring partner and ex-CDO at L’Oreal, and now co-founder and Chief Strategy Officer of Quantstreams Agency, helping big companies master customer data. In this interview, we discuss the challenges of the digital transformation from the inside. We look at the demands […]

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Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company has not previously achieved before offline and why this should change in the digital space. To what extent are the products and services in the company’s […]

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