business

Busy is a choice

How busy would you say you are? Would you not agree that many of your friends and colleagues are all saying roughly the same thing, along the lines: “Yeah, I’m super busy. Lots of stuff going on….” Some would consider it a badge of honour to be so busy. Others might feel that they are […]

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Some brands have a nasty habit of considering customer service as only a necessary evil. For such brands, it is a headache and cost center that is better outsourced whenever possible. Instead of shutting up and going away, in this internet-enabled world, customer service has spawned new channels, exposing organizations that are not customer centric. According to Twitter, […]

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In the beauty business — just as in any FMCG sector, be it food, fashion, household care or appliances — there is a handful of multinational conglomerates that each own a whole corpus of brands, most of which compete with one another. To the extent a conglomerate owns many brands, it stands to reason that it must find a way to create superior […]

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A lot of conferences, books and businesses are talking about disruption. With so much banter, it’s hard to get to the bottom line truth about disruption. On Google, there are now 43.4 million search results for the term, with some massive spikes over the last 10 years. The graph below shows how the word is trending […]

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