Marketing

Liz Bacelar podcast

Minter Dialogue Episode #295 Liz Bacelar is a renowned entrepreneur and speaker, at the cutting edge of fashion, retail and technology. Credited with driving the link between fashion and technology, Liz is a dynamic and forward-thinking entrepreneur, who founded and sold Decoded Fashion. In this conversation with Liz, we discuss her journey with Decoded Fashion, […]

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luxury

To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry practice, Burberry wanted to avoid tarnishing its luxury stance with discounted outlet sales or, […]

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ann handley marketing profs

Minter Dialogue with Ann Handley Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously […]

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customer experience

Let’s say you run a company selling appliances, such as refrigerators. Whether it’s an online or IRL store business, I think you’d agree that one of the key components of the purchase is the service, i.e. the surrounding help around the product. That would include the delivery to the home, installation, payment schemes, etc. It […]

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influencer marketing strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds are being diverted from “traditional” marketing to influencer campaigns and, correspondingly, specific lines are being created […]

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