The Limits of Online Transparency Behind the Glass Door

The other day, I was wondering what sites like Glassdoor (skews North American), Comparably  (skews US and heavily tech) and ChooseMyCompany (based in Paris, formerly Meilleures-Entreprises.com), that shine a light on the insides of a company, might be able to tell me … Continue reading

Announcement – Futureproof Is Business Book Award Finalist – Embracing Change

We are delighted to announce that Futureproof has been voted a finalist in the inaugural Business Book Award 2018 in the category, Embracing Change. The awards ceremony event will be held on March 16, 2018 at the The Grange City Hotel London. Caleb Storkey … Continue reading

How To Analyze Amazon’s Acquisition of Whole Foods – Check Their Missionary Position

Will Amazon transform Whole Foods or vice versa? As this WSJ article posits, so far the impact seems to be the former. Naturally, the whole reason Whole Foods had to be acquired was because they were lacking in the results … Continue reading

Style.com – Review of Conde Nast’s New Marketplace Portal

Conde Nast (CN) announced this initiative a year and a half ago and, in early September 2016, finally relaunched Style.com, but only as a pilot in the eComm savvy market in the UK. The rollout in the US and rest … Continue reading

UX Design Thinking – Secrets Of The Perfect User Experience in the Bathroom

User experience and design thinking is all the rage these days. Yet, I am aghast at how often the design of toilets (aka bathrooms or loos) is regularly overlooked. Sure, there may be stylish or trendy wash basins; but they … Continue reading

Turning Audio Into Text – Trint, Award-Winning StartUp with CEO Jeffrey Kofman (MDE200)

Minter Dialogue #200 with Jeffrey Kofman This interview is with Jeffrey Kofman, the Emmy award-winning foreign and war correspondent (for coverage of the Libyan revolution and for coverage of 9/11 WTC attacks), who is now CEO and co-founder of a … Continue reading

Interactive Restaurant – 80% Digital and 20% Analogue – Review of Inamo in London

Inamo has two “digital” or interactive restaurants in London, the first of which was installed in September 2009. In terms of menu, Inamo serves an Asian fusion mix. I went with a couple of geeky friends and wanted to see … Continue reading

Decoding the Business Trends for 2016 – Bits, Bytes and Bozos

Every two years I like to put out my predictions of business trends — with a heavy marketing bias — for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new … Continue reading

Why customer service is the new marketing!

Some brands have a nasty habit of considering customer service as only a necessary evil. For such brands, it is a headache and cost center that is better outsourced whenever possible. Instead of shutting up and going away, in this internet-enabled world, customer … Continue reading