Branding

latia curry we are rally

Minter Dialogue with Latia Curry After spending 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is now a Principal at RALLY, channeling her wide breadth of experience into laser-focused messaging, strategy, and campaigns. In this conversation, we discuss the objectives and challenges of inserting politics into your brand communications […]

Read more

luxury

To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry practice, Burberry wanted to avoid tarnishing its luxury stance with discounted outlet sales or, […]

Read more

own your territory

In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about his owning, as a brand, the word “practical.” As he says, “as much […]

Read more

influencer marketing strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds are being diverted from “traditional” marketing to influencer campaigns and, correspondingly, specific lines are being created […]

Read more

brand disruption header

What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look at the onslaught of ‘new’ technologies, many have actually been around now for a while, […]

Read more