To accept imperfection is perhaps the most complicated of attitudes to adopt in business. It’s almost antithetical to everything senior business executives have been trained to do. In some regards, however, I would suggest it’s a core mindset for an entrepreneur. She never has enough time or resources to wait until the product is perfect. If she were to hold off launch until total perfection, she’d surely run out of funds.
Cultivating the beta mindset for product
And yet, we all know that we can’t afford to launch a poor, much less defective product. So, it’s a tricky balance to find. The notion of the minimum viable product (MVP) reasonably encapsulates this idea of acceptable imperfection. I’ve referred to this concept in the past as the beta mindset. Tweet This
Imperfect personal branding?
And as tricky as it is to figure out the acceptable imperfection in a product, it’s even trickier when it comes to your own image / personal brand. In the real world, beauty has a natural imperfection, as in Marilyn Monroe’s mole. But, the inability to accept one’s imperfection can have a damning effect on self-confidence and a negative effect on productivity as well. Directly because of a form of vanity and/or lack of confidence, I have witnessed the following examples and consequences:
- an entire day of filming for a personal brand video, but owing to a lack of satisfaction of the final cut, the video never saw even the light of day.
- a video of a speech (for a speaker reel) that needs to be so heavily edited the final product comes out months late, loses its context and, because of the heavy editing, loses its authenticity.
- a photo shoot is shelved because one individual was not happy with his look during the shooting.
- a person was unwilling to create a blog to show off his expertise because he felt that he was not credible enough.
- a video is delayed for six months before being put up online because it was deemed important to kickstart the video with a large initial viewership. After much dillydallying, since the agency wasn’t able to come up with a plan that didn’t involve buying an audience, finally the video was launched “organically”, but six months late.
- a woman didn’t want to sit on a panel because she didn’t feel she was legitimate enough.
It all totals a lot of wasted opportunities and resources. I’d even say there’s angst and negative emotion underlying the above. A personal brand is, by its nature, more intimate and emotional. Yet, it’s this internal mechanism that also halts material progress in business. The need to “retouch” or present a perfect picture is quite fatal in business. It’s also bad for your own karma and aura. It’s why I feel that business leaders need to embrace imperfection, including presenting themselves in a more authentic — i.e. with blemishes — way.